"'All In' is a song about making the most of the one life we are given. I loved the idea of making a video for this song that followed me and the band on the road, showing people what it looks like for us to go all in on and off stage, loving on people and giving every concert everything we’ve got," said West. "Most importantly, I hope this song and video challenge others to ask the question, 'What’s MY all in?' Life is short, no time to waste."
Source: The Media Collective